| Course Name | Tourism Marketing |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MTOI 203 | Fall | 3 | 0 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Required | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of the course is to evaluate basic principles and elements of marketing, sales and marketing tools in terms of tourism marketing strategies. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | At lesson; topics such as marketing basics of tourism and its elements, market segmentation, positioning, marketing environment and destination marketing and tourism marketing mix elements are examined in detail. |
| Related Sustainable Development Goals | |
|
| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course | |
| 2 | What is services marketing? | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 1 |
| 3 | McDonaldization of society | Ritzer, G. (2011). Toplumun McDonaldlaştırılması. İstanbul: Ayrıntı Yayınları. Part 1 |
| 4 | Foundations of services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 2 |
| 5 | Customer experience (CX) | Varnalı, K. (2017). Müşteri Deneyimi. İstanbul: MediaCat. Part 1 |
| 6 | Product strategies in services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 3 |
| 7 | Price strategies in services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 4 |
| 8 | Midterm exam | |
| 9 | Place strategies in services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 5 |
| 10 | Promotion strategies in services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 6 |
| 11 | Quality of service | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 7 |
| 12 | Defect and compensation in service | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 8 |
| 13 | Capacity and process management in service | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 9 |
| 14 | Student presentations | |
| 15 | Review of the semester | |
| 16 | Final |
| Course Notes/Textbooks | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | 1 | 5 |
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | 1 | 25 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | 1 | 40 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | 32 |
| Field Work | |||
| Quizzes / Studio Critiques | 1 | 10 | |
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | 1 | 15 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 10 | |
| Final Exams | 1 | 15 | |
| Total | 130 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To have knowledge about the theories, concepts, methods and tools that constitute the basis of tourism and hotel management | X | ||||
| 2 | To be able to use the knowledge gained in the field of tourism in the field of application. | X | ||||
| 3 | To be able to act in accordance with social, scientific, cultural, legal and ethical values related to its field. | X | ||||
| 4 | To be able to develop sales marketing strategies of enterprises in tourism sector. | X | ||||
| 5 | To be able to interpret the relationship between the economy of the country and tourism economy. | X | ||||
| 6 | To be able to develop himself/herself socially and academically by following the developments in and out of the field. | X | ||||
| 7 | To be able to follow information about tourism and hotel management and communicate with colleagues by using two foreign language. | X | ||||
| 8 | To have knowledge and skills about kitchen services and techniques, to be able to apply catering and service procedures. | X | ||||
| 9 | To use information and communication technologies together with computer programs at the level required by the field of tourism and hotel management. | X | ||||
| 10 | To be able to provide continuous development by evaluating the acquired knowledge and skills with total quality management approach. | X | ||||
| 11 | To be able to apply the strategies by comprehending front office, housekeeping, food and beverage and human resources, accounting departments located in the hotel business. | X | ||||
| 12 | To be able to plan and organize meetings, congresses, conferences and fairs. | X | ||||
| 13 | To be able to understand the working area of travel agencies and tour operators and perform ticketing, product development and package tour design. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
